Cycled was created to bring news of the finer elements of Cycling. We look out for stories from the brands that have a genuine love for the sport. The brands that feel profit is a welcome by-product as opposed to the the only objective.
The brand and news site needed to be clean and fresh, to allow the text and images to be the star of the show. It was understood that in order to create a truly modern user experience, a mobile first approach was critical.
A simple and modern website layout was created to give the reader an uncluttered experience, allowing Ads and copy to breathe.
The Brand pays homage to the switch back roads of europe, that so many grand tour riders have conquered.